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We believe that beauty is obvious and does not need to be explained. We believe that the world needs less superficiality and outrageous show-offs. On the other hand, we're inspired by the search for authenticity and a return to nature. To reconnect with ourselves first and foremost, but also with others and the world around us.

For David Frossard, perfume represents a certain sophistication that we can touch by going to the essence of ourselves,

A simple pleasure coupled with a wealth of emotions that penetrate us and transcend our relationship with the world. Perfume is not an ostentatious disguise; it is a revealing totem.

THIS IS
OBVIOUS

Driven by the desire to re-enchant what is priceless - authenticity, balance, harmony - our creations conceal a real sophistication.

The obvious scents are designed first and foremost to please and to convince ourselves of two absolute certainties: our uniqueness and our awareness of being part of a whole.

Discover the olfactory universe of Obvious Parfums with our discovery kit!

Our discovery kit contains 16 Obvious Parfums samples including the new KAKIGORI fragrances, and a set of scented blotters to help you fully appreciate each composition.

A $42 voucher is offered with the purchase of any full size fragrance (discount code sends by email once your order is shipped).

Join the Obvious Parfums movement

Get %10 off your first order* by subscribing to our newsletter 

*From $75 of purchase

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OUR
CREDO

We believe that the world needs less superficiality and outrageous show-offs. On the other hand, we're inspired by the search for authenticity and a return to nature. To reconnect with ourselves first and foremost, but also with others and the world around us.

For David Frossard, perfume represents a certain sophistication that we can touch by going to the essence of ourselves,

A simple pleasure coupled with a wealth of emotions that penetrate us and transcend our relationship with the world. Perfume is not an ostentatious disguise; it is a revealing totem.

THIS IS
OBVIOUS

Driven by the desire to reenchant what is priceless - authenticity, balance, harmony - our creations conceal a real sophistication.

The obvious scents are designed first and foremost to please and to convince ourselves of two absolute certainties: our uniqueness and our awareness of being part of a whole.

Discover the olfactory universe of Obvious through our discovery set

Our discovery kit contains 16 Obvious Parfums samples including the new KAKIGORI fragrances, and a set of scented blotters to help you fully appreciate each composition.

A $42 voucher is offered with the purchase of any full size fragrance (the code will be sent automatically by email once your order is shipped).

  

Join the Obvious Parfums movement

Get %10 off your first order* by subscribing to our newsletter 

*From $75 of purchase