Serving You & the Planet

Obvious is a luxury fragrance brand that’s eco-conscious and proudly made in France. We’ve crafted our products to fit modern lifestyles, combining simplicity, elegance, and a commitment to both self-care and environmental protection.

Whenever possible, we prioritize eco-friendly materials—from the natural ingredients in our fragrances over synthetic ones, to the organic alcohol used for dilution, and our bottles made from recycled, recyclable glass. Our cork tops come from wine cork byproducts (without any plastic), and our packaging is entirely recyclable paper, free from cellophane.

We’re committed to offering high-quality fragrances at fair prices while supporting a supply chain built on sustainability. Though eco-friendly options are still rare in the luxury sector, we carefully choose suppliers dedicated to sustainable practices and prioritize working with local sources.

What We Believe In

QUALITY
It may sound like a cliché, but to us, quality means something deeper—it’s about beauty and craftsmanship. We take pride in creating products that have heart and purpose. We believe in doing things right, with love and passion.
BALANCE
For us, balance is about finding the sweet spot between delicacy and strength, effortlessness and boldness, all while staying true to our vision of elegance. It's also about offering a fair price—a choice rooted in values, not just profit.
HUMILITY
We love a good story, but Obvious was born from the desire to tell fewer of them. We find flashiness tiresome; we prefer authenticity and the effortless charm of simply being ourselves.
FREEDOM
Freedom is essential to us—both symbolically, in our connection to nature, and practically, in how our fragrances can be layered and worn your way.