Our manifesto

It's no secret: today, perfume has become more of a status symbol, a flashy accessory.

But we believe the idea of "exclusive, rare, and precious" fragrances has lost its meaning, becoming overly materialistic and wrapped up in complex, even pretentious, stories. That’s why we created Obvious—to bring things back to basics. A fragrance house where raw, effortless beauty is as pure and simple as it should be.

With a passion for rekindling what truly matters—authenticity, balance, and harmony—our creations are crafted with a sophistication that lies beneath their simplicity. These scents are made to delight and remind us of two essential truths: our individuality and our connection to the bigger picture.