An eco-conscious
approach
Obvious is a French-made, eco-conscious luxury fragrance brand that meets the demands of modern life by bringing together simplicity and elegance with respect for ourselves and the environment.
Wherever we could, we chose eco-conscious materials. In our fragrances, we favor natural ingredients over synthetics. Our diluting alcohol is organic; our bottle is made from lightweight recycled and recyclable glass; our cap is made from agglomerated cork left over from wine-stopper production, with no plastic insert; and our outer packaging is made entirely of recyclable paper, with no cellophane.
We offer fragrance at a fair price—one that supports suppliers committed to sustainable development, even while demand for it in the luxury sector remains so low. We carefully selected our suppliers, prioritizing local supply chains.
THE BELIEFS
THAT DRIVE US
QUALITY
The word may sound clichéd, but we believe it holds a deeper meaning: beauty and aesthetics. We take pleasure in imagining and creating a product with soul and purpose. We love things made well, with love and passion.
BALANCE
It’s a delicate balance between subtlety and strength, ease and exuberance. To us, that’s elegance. And our pursuit of a fair, accessible price is driven more by conviction than by financial logic.
HUMILITY
We love stories, but Obvious was born from a desire to tell fewer tall tales about ourselves. We find showing off boring; we prefer spontaneity and the good taste to be ourselves.
FREEDOM
It matters to us, both symbolically, in our desire to live in harmony with nature, and practically, when we layer our fragrances.
An eco-conscious
approach
Obvious is a French-made, eco-conscious luxury fragrance brand that meets the demands of modern life by bringing together simplicity and elegance with respect for ourselves and the environment.
Wherever we could, we chose eco-conscious materials. In our fragrances, we favor natural ingredients over synthetics. Our diluting alcohol is organic; our bottle is made from lightweight recycled and recyclable glass; our cap is made from agglomerated cork left over from wine-stopper production, with no plastic insert; and our outer packaging is made entirely of recyclable paper, with no cellophane.
We offer fragrance at a fair price—one that supports suppliers committed to sustainable development, even while demand for it in the luxury sector remains so low. We carefully selected our suppliers, prioritizing local supply chains.
THE BELIEFS
THAT DRIVE US
QUALITY
The word may sound clichéd, but we believe it holds a deeper meaning: beauty and aesthetics. We take pleasure in imagining and creating a product with soul and purpose. We love things made well, with love and passion.
BALANCE
It’s a delicate balance between subtlety and strength, ease and exuberance. To us, that’s elegance. And our pursuit of a fair, accessible price is driven more by conviction than by financial logic.
HUMILITY
We love stories, but Obvious was born from a desire to tell fewer tall tales about ourselves. We find showing off boring; we prefer spontaneity and the good taste to be ourselves.
FREEDOM
It matters to us, both symbolically, in our desire to live in harmony with nature, and practically, when we layer our fragrances.
